Project overview
Jones County Conservation
A season of parks media, from plan to delivery
In partnership with Pheasants Forever.
- Client
- Jones County Conservation, Iowa
- Services
- Strategy & planning · Creative & design · Media & production
- Delivered
- 16 areas filmed · 5-minute parks highlight video · 3 park videos · 19 custom location maps · 51 edited photos
The goal
Jones County Conservation cares for parks, wildlife areas and prairies that offer something for every season. The goal was to celebrate these places, build awareness of the outdoor experiences they offer and inspire more people to explore and enjoy them.
The plan
We worked with the Jones County Conservation Board to develop a filming plan that would showcase their parks, wildlife areas and prairies in marketing materials. We scheduled each area for the season that suits it best: summer for prairies, trails and water, fall for color along the rivers, and hunting season for the wildlife areas. Coverage was set park by park, so each place could get its own piece and also feed one county-wide story.
What we made
- 01
Parks highlight video: a county-wide film celebrating the parks, wildlife areas and prairies.
- 02
Park videos: short videos for Central Park, Hale Wildlife Area and Whitewater Lost Canyon.
- 03
Location maps: 19 custom maps in a consistent style, used as pinned map cards so viewers always know where each place is.
- 04
Photo library: 51 edited photos for the county's own use.
We filmed over six days from July through October, plus two pheasant hunts, and combined our footage with clips from the county's own team.
The videos
Have parks worth showing?
Tell us about the places you manage and who you need to reach.
Start a projectAlready have footage? Get an editing estimate.